IFORS 2021 Virtual

The 22nd Conference of the International Federation of Operational Research Societies

Hanyang University, Seoul, Korea August 23(Mon) ~ 27(Fri), 2021


Category Theme Program
K-POP & Hallyu Discover Hallyu in GANGNAM SMTOWN COEX Artium → Hallyu K-Star Road → JUST KPOP
Korea Trend Tour MBC WORLD → VR Square
Korea Digital Media Tour DMC Gallery → Digital Pavilion → Korean Film Museum → Millennium Eye
K-BEAUTY K-Cosmetics History Tour Coreana Art & Culture Complex → Oriental Medical Spa
K-Beauty Trend Tour Amorepacific Archive&Story Garden → Sulwhasoo Spa
Healing with Spa Dragon Hill Spa → Tea Therapy
K-CULTURE Musical Performance Musical Performance 'NANTA'
Seoul Old & New Gyeongbokgung Palace → The National Museum of Korea → Dongdaemun Design Plaza (DDP)
Temple Life Myogaksa Temple (Temple Stay)
DMZ Tour The 3rd Tunnel → Dorasan Station → Dora Observatory → Imjingak Pyeonghwa Nuri Park
JSA Tour JSA (Joint Security Area) Visitor Center→ Panmunjeom
K-POP & Hallyu (Discover Hallyu in GANGNAM)
  • SMTOWN COEX Artium

  • SMTOWN at Coex Artium has become more popular after the opening of the SMTOWN Museum and SMTOWN External Media, an ultra-high resolution sign that was installed in May 2018. The most prominent display in Korea, with a size of four basketball courts is the reason why SMTWON COEX is also called the ‘Times Square of Korea’. It offers unique experiences and excitement, such as the SM content-creating tour, where imaginary meetings with SM artists utilizing augmented reality or virtual reality take place. K-pop music videos along with the real-time multi live broadcasting channel, “!tLive,” are aired on the screen.

Hallyu K-Star Road
  • Hallyu K-Star Road

  • Let's meet your K-pop stars on the road! The main road connecting the Apgujeong Rodeo Station exit 2 and Cheongdam crossroads is called K-Star Road. On the K-star Road art toys symbolizing Hallyu stars including BTS, Girls Generation, EXO and TVXQ are decorating the road. When you follow the beak and the footsteps of 'K Bird' installed on lampposts and crosswalks, you can find celebrities' favorite restaurants, fashion shops, and gain information of K-pop stars through the information displayed next to the store.


  • A new tourist spot located in the Lotte World Mall Jamsil, JUST KPOP is the first entertainment restaurant in Korea where people can enjoy music, performances, and food at the same time; this is for those who enjoy K-pop and its culture. Operating as a brunch café and deli in the day, this venue transforms into an entertainment restaurant and offer live shows at night. Every evening, so many K-performances are played diversely to attract visitors.

K-POP & Hallyu (Korea Trend Tour)
MBC World
  • MBC World

  • MBC World is Korea's first hallyu theme park opened by Korea's major broadcasting company MBC. The park offers hologram K-pop concerts, virtual reality drama sets and more. The theme park’s main attractions include experience zones where visitors can experience being on stage with K-pop stars in a holographic form, learn dance moves from the stars or become the main character of a favorite K-drama.

VR Square
  • VR Square

  • Unlike ordinary VR games where you play in a fixed position, your actions will be directly reflected in the game, so you can be fully immersed in the highly realistic experience without worrying about VR sickness in VR Square. Lots of games, which are waiting for visitors, is installed for the existing walking attraction system and accommodate up to players at a time, and in multiplayer, players can use the voice chat feature to coordinate efficient and effective strategies. 4D effects (including floor simulator, wind and scent) are also waiting for visitors who want to maximize the experience in VR square!

K-POP & Hallyu (Korea Digital Media Tour)
DMC Gallery
  • DMC Gallery

  • DMC Gallery stands for Digital Media City, a state-of-the-art digital media entertainment (M&E) is located in Sangam-dong. Sangam is considered a gateway to the northwestern region of Seoul. DMC will greatly contribute to Korea's positioning in the knowledge-based market of the 21st century through its advanced IT, human resources, and entertainment capabilities as already demonstrated through the global phenomenon dubbed Korean Wave.

Digital Pavilion
  • Digital Pavilion

  • Digital Pavilion, located inside Digital Media City in Seoul, offers you a look into IT-related products in its ubiquitous lifestyle experience center. It is a sophisticated exhibition hall that connects IT products, technology, and daily life, and the most significant IT exhibition in Korea where you can experience the future ubiquitous life through sensibility experience of seeing, touching, and feeling. The Pavilion consists of ICT Creation Hall on the 1st floor, VR Developing Bed on the 2nd floor, and VR Campus on the 3rd floor.

Korea Film Museum
  • Korean Film Museum

  • The Korean Film Museum is dedicated to everything related to Korean films. Not only does the museum strives to collect, preserve, and screen Korean films, but it also Korea's largest archive of international and independent movies. You can watch and make films, and participate in a variety of special programs such as the filmmaking process experience and Children's Film Academy Awards.

Millennium Eye
  • Millennium Eye

  • The Millenium Eye, located at the farthest end of the Digital Media City at the Guryong neighbourhood park, is one of the symbols of DMC. It is a sculpture of representing DMC that based on Cheomseongdae, which represents the historical nature of Korean science and technology. It symbolizes an open cultural space through the participation of people from all over the world, and the program allows visitors to take a walk through the landscape, parks, and nearby facilities of Digital Media City.

K-POP & Hallyu (Korea Digital Media Tour)
Coreana Art & Culture Complex
  • Coreana Art & Culture Complex

  • The Coreana Art & Culture Complex is the largest museum in Korea exclusively for cosmetics and was created to preserve and promote beauty items and the make-up culture of Korea. It contributes to the education and research of the nation’s cosmetic culture by presenting the history of women in Korea, including the exhibition of traditional make-up tools. In 2006, in commemoration of the 120th anniversary of ties between Korea and France, the museum held a special exhibition titled “Nature-like Beauty, Cosmetic Culture of Korea,” which attracted much attention and applause at the Center Cultural Corean in Paris, France.

Oriental Medical Spa
  • Oriental Medical Spa

  • K-beauty cannot be described except for Spa. Oriental Medical Spa is a traditional Korean medicine esthetic that provides customized herbal care using ingredients and secret methods that suit one's constitution through its own traditional Chinese medicine method. Skilled massages, hot steam and clay saunas that help you slim, glow, and detox. Various skin care procedures such as ageing, skin trouble management, and obesity management are prepared by analyzing the right constitution and organizing spa programs using herbal medicine and facial mask.

K-Beauty (K-Beauty Trend Tour)
Story Garden by AMORE PACIFIC
  • Amorepacific Archive & Story Garden

  • Story Garden by Amore Pacific is an exclusive space where visitors can learn about and experience the company's products and history. The Story Garden is designed mainly based on three elements: stories, space design, and experiences. Visitors can learn about the history of beauty that Korean women have pursued from the modern era until now in the Story Garden. Tourists can visit exhibition halls and see how cosmetics are manufactured. There are many things to experience and see, as well. With beautifully designed lights, the Story Garden is an ideal photo spot. Visitors will be given a unique lipstick with their special message printed on it.

Sulwhasoo Spa
  • Sulwhasoo Spa

  • The Sulhwasoo Spa is a space where you can feel the value of harmony and balance pursued by Sulhwasoo (Korean's best traditional oriental medicine brand), and its philosophy that encapsulates the wisdom of Asia. Sulwhasoo Spa was designed to convey the message of "Creating a story from your very own memory" after you receive continuous care and service from a therapist. The waiting room at the spa includes a piece of collaborative art by the master craftsman who created 10-Panel Palace Plum Flower Embroidery in the early 20th century that incorporates the special techniques of traditional Korean embroidery. You can feel the metaphorical beauty of traditional Korean beauty in a cozy and relaxed atmosphere.

K-Beauty (Healing with Spa)
Dragon Hill Spa
  • Dragon Hill Spa

  • As an exclusive Korean spa and leisure center, Dragon Hill Spa is a charcoal sauna permeated with an oak fragrance created by traditional heating techniques. You can take a break from sightseeing with a few hours spent at Dragon Hill, a 7-story health and relaxation center. If you're looking for fun, an indoor golf range, cinema, and rooftop barbecue are great choices if you want to get away from it all, head to the soothing sauna, the nap room, or the outdoor pool. You can enjoy sweating rooms/sauna, an open-air bath, seawater bath, salt room, swimming pool, and health center in the Dragon Hill Spa, where has been used as a filming location for many Korean television broadcasts.

Tea Therapy
  • Tea Therapy

  • Turning away from the conventional concept of a tea shop, Tea Therapy offers not only healthy tricks for home-brewed teas but also a relaxing foot bath experience. Tea Therapy is the brainchild of its owner's philosophy—making own professional craft even more accessible to the masses through teas and diets. One of the most popular teas, the Weight Loss blend, combines the zingy scent of a dried tangerine peel with the toasty notes of buckwheat, while the Stress-Free combination imparts the refreshing scent of mint. Various brunch items are available. Moreover, its interior design and unique programs available where visitors can enjoy a delicious cup of tea but also rejuvenate by meditating, consulting with a professional dietitian, trying blending their tea and more.

K-Culture (Korea Musical Performance)

  • NANTA is a comic musical non-verbal performance derived from the traditional Korean instrumental performance “Samulnori.” The only and the best entertaining performance with high energy, easy – watch experience, infectious rhythm and non-verbal humor that cuts across both age and international barriers. In NANTA, Knives, chopping board and other kitchen utensils are transformed into musical instruments in the hands of the performers. NANTA has been one of the most popular shows in Korea ever since it premiered in October 1997, drawing the most significant number of spectators in Korean stage history.

K-Culture (Seoul Old & New)
Gyeongbokgung Palace
  • Gyeongbokgung Palace

  • Gyeongbokgung Palace is the most beautiful and significant out of five palaces of Seoul, Republic of Korea. Remarkably, the most representative edifices of the Joseon Dynasty, 'Gyeonghoe-ru' and 'Hyangwonjeong(Pond)', have remained relatively intact. 'Woldae' and 'Geunjeongjeon' (The Royal Audience Chamber) are also the best places you can explore the history of the Joseon Dynasty. Moreover, you can see the changing of the Korea royal palace guard ceremony who has the essential duty of protecting the king by guarding the main entrance gates of Gyeongbokgung Place - Gwanghwamun.

The National Museum of Korea
  • The National Museum of Korea

  • The National Museum of Korea is the largest museum in Korea and houses precious Korean cultural assets that tell the story of Korea’s fascinating history, from ancient times to the modern era. In addition to galleries with a wide array of national and international pieces, the National Museum of Korea is the stage for a number of cultural activities related to the collection, preservation, research and analysis, social training, academic publications, intercultural exchange programs, concerts, and more.

Dongdaemun Design Plaza with Shopping
  • Dongdaemun Design Plaza with Shopping

  • Dongdaemun Design Plaza (DDP), was designed by world-renowned architect, Zaha Hadid, is the newest and most iconic landmark of the Korean design industry. Located at the center of the Dongdaemun area, the DDP will serve as a key venue for design-related shows and conferences, exhibitions, and other events and gatherings. You can also get a chance shopping in Dongdaemun Market near DDP, a large commercial district comprised of traditional markets and shopping centers. It is Korea's largest wholesale and retail shopping center including silks and fabric, clothes, shoes and accessories, electronics, leather goods, sporting goods, office supplies, pet products and toys.

Myogaksa Temple
Myogaksa Temple Stay
  • Myogaksa Temple Stay

  • Myogaksa, located in downtown Seoul near Mt. Naksan, is one of the best places where you get a great view of the entire city of Seoul. It is a relatively new temple, at least in context to its long history. The temple grounds themselves are rather small; however, the temple buildings are beautifully arranged both with each other and nature. The true highlight to this temple is the beautifully carved image of Gwanseeum-bosal (The Bodhisattva of Compassion). It offers the urbanites a chance to experience Temple Stay.

DMZ Tour
The 3rd Tunnel
  • The 3rd Tunnel

  • South Korea discovered the 3rd tunnel in 1978. It spans over 1,635m in length, 2m in width, and 2m in height and is located 52km from Seoul. It is estimated that approximately 30,000 soldiers could move through the tunnel per hour. The scale is similar to the 2nd tunnel, but it was thought to be more threatening as an invasion tool than the 1st and 2nd Tunnels. Located only 4km away from Imjingak toward the southwest and 3.5km from the Tongilchon area, it is accessible by car in approximately 45 min from Seoul.

Dorasan Station
  • Dorasan Station

  • Dorasan Station, a railway station on the Gyeongui Line, is the northernmost stop on South Korea's railway line. Located 56km from Seoul and 205km from Pyeongyang, the station was opened as a Dorasan Station, a railway station on the Gyeongui Line, is the northernmost stop on South Korea's railway line. Located 56 kilometres from Seoul and 205 kilometers from Pyeongyang, the station was opened as a tourist attraction on April 4, 2002, right before the 2002 Korea-Japan World Cup. After presenting your identification at Imjingang Station, you can get on a train bound for Dorasan Station. Since it is the northernmost part of South Korea, Dorasan Station will also play the role of customs and immigration for visitors entering South Korea through the station when the Gyeongui Line Railroad connection is completed.

Dora Observatory
  • Dora Observatory

  • The Dora Observatory, located at the top of Mount Dora, has one of the best views of reclusive North Korea as viewed from the south. It is one of the closest places visitors will be from North Korea on a tour of the DMZ. Situated in Paju-si, Gyeonggi-do and at the northernmost point of the Military Demarcation Line, Dora Observatory was first opened to the public in January 1987. You can overlook North Korea and various locations, including Gaeseong, Songaksan, Kim Il-Sung Statue, and Cooperation Farm (Geumamgol).

Imjingak Pyeonghwa Nuri Park
  • Imjingak Pyeonghwa Nuri Park

  • Away from the capital of South Korea 54 kilometres, Imjingak is the last village before the famous area called the DMZ or in other words demilitarized zone. In this village, you can still see on your own eyes remnants of the Korean war more than 60 years old. The park, located 7km from the Military Demarcation Line, is now at the forefront of tourism related to the Korean Conflict. It was built in 1972 with the hope that someday unification would be possible. Three-storied Imjingak is surrounded by several Monuments, Unification Park and North Korea Center. Four hundred kinds of photos and documents showing the stark reality of North Korea are displayed in the North Korea Center of Unification Board. Outside Imjingak, there are 12 kinds of tanks and crafts on display that were used during the Korean Conflict.

JSA Tour
JSA (Joint Security Area) Visitor Center
  • JSA (Joint Security Area) Visitor Center

  • JSA (Joint Security Area) Visitor Center, as a filming location of the famous Korean movie "JSA", organized the formation background of Panmunjom, will help you understand the security situation of the Korean Peninsula. It is now beyond the jurisdiction of both the North and South, surrounded witness the high tension between North and South Korea leading from the Korean War until today.

  • Panmunjeom

  • Panmunjeom is located in the Demilitarized Zone (DMZ), 50km north of Seoul and 10km east from the city of Gaeseong, a city of North Korea. The conference center in Panmunjeom is surrounded by the Joint Security Area (JSA) and measures 800 meters in diameter. It is the only portion of the Demilitarized Zone (DMZ) where North and South Korean forces stand face-to-face. It was also the site of military negotiations between North Korea and the United Nations Command (UNC). With JSA, it has now become one of the most visited tourist sites of Korea.